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Robert Half Digital Marketing Manager in St. Augustine, Florida

Description Duties/Responsibilities:

 Assist director with web design strategy, timelines, project management and execution of various projects

 Collaborate with director, brand managers and other marketing team members to plan and define project scopes and timelines

 Identify, plan and manage execution of web content, links and image updates on various web properties

 Identify and implement web app integrations

 Lead template design (emails, landing pages etc.) and other HubSpot initiatives as needed

 Support all brands with content creation for social media, e-commerce and enhanced content for third party sites (Amazon A+, Wayfair Waymore etc.)

 Assist in analyzing web statistics from Google Analytics and other tools

 Assist with launch and editing of product SKU's within our web platforms as needed

 Assist with PIM implementation and ongoing maintenance as needed

 Work closely with internal and external creative partners to develop engaging online content and apply basic graphic and HTML updates as needed

 Handle multiple requests from other departments that require website and/or digital marketing support

 Comply with all Health and Safety guidelines. Maintain a clean and orderly work area.

 Perform other duties as required or assigned.


 Bachelor’s degree in Marketing, Business or related field preferred

 5+ years relevant experience in an e-commerce/digital marketing/web development role with specific focus on content management, user experience, and online marketing; or an equivalent combination of education and experience

 Solid understanding of web development, e-commerce, processes and technology

 Experience with Amazon, Wayfair and other e-tail platforms preferred

 Strong business acumen

 Knowledge of market development and planning, marketing communications, market research, advertising and promotions, information design, digital strategies, production and project management.

 Experienced in pay-per-click and SEO practices are highly valued

 Experienced marketing to multiple segments in B2B and B2C environments

 Ability to utilize data to drive campaign tactics and strategies, and to measure marketing effectiveness

 High energy, sense of urgency, decisiveness, strong work ethic, and the ability to work well under pressure

 Ability to manage multiple priorities and meet deadlines

 Exceptional communication, critical thinking, problem-solving, and collaboration skills. A team player with excellent interpersonal skills; the ability to interface effectively at all levels both internally and externally.

 Proficient in Microsoft Office applications (especially Excel and PowerPoint), as well as online performance metrics such as Google Analytics.

 Knowledge of HTML and proficiency with Adobe Creative Suite required.

 Ability to travel as required. Requirements HubSpot, Marketing Automation Platform, Marketing Automation Software, Google Analytics, Marketing Analytics, Adobe Campaigns, SEO, HTML

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