Robert Half Digital Marketing Manager in St. Augustine, Florida
Assist director with web design strategy, timelines, project management and execution of various projects
Collaborate with director, brand managers and other marketing team members to plan and define project scopes and timelines
Identify, plan and manage execution of web content, links and image updates on various web properties
Identify and implement web app integrations
Lead template design (emails, landing pages etc.) and other HubSpot initiatives as needed
Support all brands with content creation for social media, e-commerce and enhanced content for third party sites (Amazon A+, Wayfair Waymore etc.)
Assist in analyzing web statistics from Google Analytics and other tools
Assist with launch and editing of product SKU's within our web platforms as needed
Assist with PIM implementation and ongoing maintenance as needed
Work closely with internal and external creative partners to develop engaging online content and apply basic graphic and HTML updates as needed
Handle multiple requests from other departments that require website and/or digital marketing support
Comply with all Health and Safety guidelines. Maintain a clean and orderly work area.
Perform other duties as required or assigned.
Bachelor’s degree in Marketing, Business or related field preferred
5+ years relevant experience in an e-commerce/digital marketing/web development role with specific focus on content management, user experience, and online marketing; or an equivalent combination of education and experience
Solid understanding of web development, e-commerce, processes and technology
Experience with Amazon, Wayfair and other e-tail platforms preferred
Strong business acumen
Knowledge of market development and planning, marketing communications, market research, advertising and promotions, information design, digital strategies, production and project management.
Experienced in pay-per-click and SEO practices are highly valued
Experienced marketing to multiple segments in B2B and B2C environments
Ability to utilize data to drive campaign tactics and strategies, and to measure marketing effectiveness
High energy, sense of urgency, decisiveness, strong work ethic, and the ability to work well under pressure
Ability to manage multiple priorities and meet deadlines
Exceptional communication, critical thinking, problem-solving, and collaboration skills. A team player with excellent interpersonal skills; the ability to interface effectively at all levels both internally and externally.
Proficient in Microsoft Office applications (especially Excel and PowerPoint), as well as online performance metrics such as Google Analytics.
Knowledge of HTML and proficiency with Adobe Creative Suite required.
Ability to travel as required. Requirements HubSpot, Marketing Automation Platform, Marketing Automation Software, Google Analytics, Marketing Analytics, Adobe Campaigns, SEO, HTML
Technology Doesn't Change the World, People Do.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.
Questions? Call your local office at 1.888.490.4429. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.