Robert Half Corporation Jobs

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Robert Half Marketing/Communications Manager in Stockton, California

Description

We want to hear from marketing and communications professionals who have a desire to play a key role in the growth of a dynamic organization. A well-respected Robert Half client is seeking a Marketing/Communications Manager to join the company. Are you a self-reliant, independent thinker who thrives when presented with challenges and combines strong digital communication experience with a proven ability to develop content for a variety of media outlets? Then this could be the position for you.

Overview: Responsible for driving sales, member acquisition, member engagement and successful product launches via email and communications.

RESPONSIBILITIES:

65% Email Marketing

  • Create email marketing strategies, test plans, recommendations, customer journey mapping based on data; 5 – 7 emails/week

  • Acquisition (prospects, former members): 2 – 3 emails/week

  • Engagement (current + members on hold): 2 – 3 emails/week

  • Additional ad hoc updates, changes, etc.

  • Review and analyze email databases to provide strategies for recommended segmentation and campaigns

  • Execute front end email development to produce best in class custom email designs (mobile optimized)

  • Analyze performance of deployed campaigns and formulate actionable insights/strategies to drive learning and optimization of future messages

  • Create segmentation using the member usage data and ensure proper lists are generated in Email Service Provider (Braze) for successful deployment

  • Refresh and upgrade email templates using graphics, personalization, and advanced features/optimization tools

  • Strategize, conduct, and track A/B testing for creative, subject lines, frequency, time of day, week of day, calls to action, and other email content

  • Use insights and learnings to continuously improve results (open rate, Click-through rate, conversion/sales, retention) and share actionable insights with team

35% Communications, Strategy + Product Launch Marketing

  • Collaborate with the Fitness team to successfully launch new fitness products, programming, and training

  • Strategize with the Fitness team on the go-to-market calendar and lead the marketing initiatives

  • Partner with the Marketing team to ensure assets (web, social, email, etc.) are created and executed properly to best support the product launch

  • Evaluate product launch and adoption/engagement goals to ensure the most efficient marketing tools are used and adjust as needed

    Requirements

  • 5+ years experience in email marketing and data analysis including within fitness, wellness, retail, consumer industry

  • Passion for fitness/health/wellness a plus

  • Direct experience in Email Service Provider (Braze a plus)

  • Strong interest and first-hand experience in Customer Relationship Management, email, and direct marketing

  • Excellent analytical, organizational, project management and time management skills

  • Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data

  • PLUS:

  • copywriting skills (clear, concise, witty copy)

  • HTML, Photoshop to tweak links, files

  • Google Analytics, Tableau

  • PM tool experience (currently using RoboHead for creative)

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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