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Robert Half International Marketing Manager in Sugar Land, Texas

Description

The Creative Group is actively looking for an experienced, knowledgeable Marketing Manager who has intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution. As the Marketing Manager, you must be able to make important decisions on a whim, complete the job, and work well with others — all while maintaining the bottom line. This Marketing Manager job is looking for a person who can prove they have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. You'll find that this position offers a unique opportunity to lead digital improvement initiatives while also taking part in digital transformation efforts. You'll succeed in this role if you have a desire to make a significant impact in a leadership role and a customer-first mindset with experience improving the online customer experience. Submit an application for this position now!

Major responsibilities

  • Spearhead weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

  • Evolve, launch, constitute, and oversee long-term digital marketing campaigns and also spearhead short-term advertising and marketing solutions

  • Lead a top-notch team of digital specialists and oversee the digital strategy

  • Spur more insight and analysis into the effectiveness of CRM initiatives

  • Cooperate with product and operational teams to identify key opportunities to boost the customer journey & experience

  • Calculate take up of products/services through new channels to fall in line with business objectives

  • Make sure that the CRM plan is executed promptly and within budget

  • Allot clear communications to the customer that are pertinent to their needs and life stage

    Requirements

    • Well thought out multi-channel marketing and digital brand consistency
  • Google Analytics experience required

  • B2B Marketing experience

  • E-commerce experience preferred

  • Paid Search experience

  • Multi-Channel Marketing experience

    • Former background in management

    • Successful track record in vendor management

    • Distinguished capability in building digital brands with strong ROI

    • Skilled in Content Management System (CMS) & Digital Marketing System (DMS)

    • Exposure to frontline customer journey, driving traffic to our main site

    • A proportional mix of skill, management experience and initiative

    • Skilled in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (www.roberthalf.com/terms-of-use).

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