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Robert Half International Paid Search Specialist in Sunrise, Florida


Growing digital agency is seeking a Paid Search Strategist that will manage large monthly paid search budgets and create digital marketing solutions and campaigns to help their clients more effectively and efficiently engage customers and increase sales volume. In this role, the Paid Search Strategist will develop strategy and optimization plans for their paid search accounts according to business monthly and yearly goals, and reach channel KPIs. Create, implement, track, measure, analyze, optimize and drive performance of paid search campaigns in Google Ads, Bing Ads, and other search engines. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search. Communicate performance on key metrics, goal attainment, and optimization opportunities.

For immediate consideration, please send your resume to


3+ years of experience delivering ROI-focused marketing campaigns.

-Data-driven with strong analytical and quantitative skills to identify and present opportunities and measure success.

-Hands-on experience in working in and managing bid optimization platforms (Google Ads, Bing Ads, etc.).

-Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, CoreMetrics or Univa).

-In-depth understanding of key industry metrics and the ability to recognize how they might impact the business (CPC, CTR, CPA, ROAS, Quality Score).

-Detail-oriented with exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.

-Google Ads and Google Analytics certification.


For immediate consideration, please send your resume to

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Salary: $65,000.00 - $70,000.00 / Yearly

Location: Sunrise, FL

Date Posted: January 13, 2021

Employment Type: Full-time

Job Reference: 01020-9502817650

Staffing Area: Creative u0026 Marketing