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Robert Half International Paid Search Specialist in Sunrise, Florida


Seeking a Paid Search Specialist to optimize and implement paid ad campaigns in search, display, social, and other avenues. The Paid Search Specialist will manage online paid acquisition marketing, execution, and optimization across all paid channels; and support the strategy and execution plan outlined and lead by the Marketing Lead. The Paid Search Specialist will develop strategic plans and budgets for search, which will drive new patient lead generation.

**Please send your updated resume to

This role might be for you if:

· You are passionate about SEM and helping clients drive ROI

· You are great at adapting and evolving in a high-growth work environment

· You are highly collaborative and work well as a team

· You are a multitasker with the ability to work under pressure, meet deadlines, and are task oriented

· You enjoy finding creative solutions to problems; if you don’t know the answer you will Google it until you find it

· You have strong analytical and organizational skills, and highly detail-oriented habits

How you will contribute:

· Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns

· Troubleshoot, create, manage, and optimize Google Ads campaigns

· Develop, manage, and implement paid search, display, social, and retargeting campaigns

· Build and monitor new paid search and paid social campaigns, ad groups, and accounts

· Monitor and optimize to increase campaign performance through gains to impression share, quality score and addition key metrics

· Design, create and implement campaign tests to achieve results, form recommendations, and improve campaign performance

· Communicate campaign results and support the development of strategies and tactics to achieve digital marketing goals

· Responsible for monitoring results and strategies implemented for over 500 accounts

· Support monthly reporting for clients

· Collaborate within the marketing department as well as other teams to achieve the clients' goals within the scope of paid marketing


What you'll bring to the table:

· Bachelor level degree required

· Experience working in PPC ad platforms at agency level

· Experience in setting up and managing all SEM campaigns across multiple platforms including Google, Bing, and Facebook to maximize ROI

· In-depth knowledge of CRO techniques

· Experience managing multiple campaigns with small to medium size budgets ($500-$5000)

· Excellent organizational, communications and interpersonal skills, especially writing skills

· Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities

· Google Analytics and Google Ads certified

· Proven ability to manage a large book of business - you are not intimidated by 500+ accounts

· Experience with Facebook and Instagram ads a plus

· Knowledge of HTML and CSS is a huge plus


quarterly Work Wishes program, employee awards, community and team building events, employee discount programs and ongoing training opportunities. Our traditional benefits include healthcare coverage (medical, dental, and vision), life insurance, 401k plan, paid parking, paid holidays, paid time off and more.


FOR IMMEDIATE CONSIDERATION, Please send your updated resume to

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

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Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit for more information.

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Salary: $60,000.00 - $65,000.00 / Yearly

Location: Sunrise, FL

Date Posted: January 11, 2021

Employment Type: Full-time

Job Reference: 01020-9502813955

Staffing Area: Creative u0026 Marketing