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Robert Half International Paid Search Strategist in Sunrise, Florida

Description

For immediate consideration, please send your resume to sisi.degoytisolo@creativegroup.com.

Growing digital agency is seeking a Paid Search Strategist that will manage large monthly paid search budgets and create digital marketing solutions and campaigns to help their clients more effectively and efficiently engage customers and increase sales volume. In this role, the Paid Search Strategist will develop strategy and optimization plans for their paid search accounts according to business monthly and yearly goals, and reach channel KPIs. Create, implement, track, measure, analyze, optimize and drive performance of paid search campaigns in Google Ads, Bing Ads, and other search engines. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search. Communicate performance on key metrics, goal attainment, and optimization opportunities.

Requirements

-3+ years of experience delivering ROI-focused marketing campaigns.

-Data-driven with strong analytical and quantitative skills to identify and present opportunities and measure success.

-Hands-on experience in working in and managing bid optimization platforms (Google Ads, Bing Ads, etc.).

-Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, CoreMetrics or Univa).

-In-depth understanding of key industry metrics and the ability to recognize how they might impact the business (CPC, CTR, CPA, ROAS, Quality Score).

-Detail-oriented with exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.

-Google Ads and Google Analytics certification.

For immediate consideration, please send your resume to sisi.degoytisolo@creativegroup.com.

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (www.roberthalf.com/terms-of-use).

Salary: $65,000.00 - $70,000.00 / Yearly

Location: Sunrise, FL

Date Posted: January 11, 2021

Employment Type: Full-time

Job Reference: 01020-9502813445

Staffing Area: Creative u0026 Marketing

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