Job Information
Robert Half Email Marketing Manager in Tampa, Florida
Description
The E-Mail Marketing Specialist will conceptualize and
execute email campaigns from start to finish while collaborating with the broader organization.
Key Responsibilities:
• Optimize overall email program through new messaging, offers, A/B testing email content and titles.
• Utilize email best practices around deliverables, opt-ins, and list management
• Stay knowledgeable on upcoming and current email marketing trends
• ROI focused with a proven track record in optimizing email KPIs across revenue
generating campaigns and flows
• Collaborate with other eCommerce team members to drive a consistent omnichannel
consumer experience
• Compile monthly, quarterly, and annual reports that accurately reflect the email marketing efforts
• Assist with managing and optimizing existing websites, creating new web pages and onsite blogs to enhance the user experience as needed.
• Daily use of email service platform HubSpot
• Implement list management strategies
• Introduce and implement email marketing automation strategies
• Manage content database, including list segmentation of customer and marketing lists
Requirements
Require Education and Experience:
• 4+ years’ experience in email marketing strategy
• Bachelor's degree in marketing preferred
Experience working with analytics platforms like SEMrush, TripleWhale, or Google Analytics
CRM, Database, Email Service Provider, EO/IR systems, Exact Target, AB Testing, Best Practices, Brand Awareness, Campaign Planning, Deployments, HubSpot
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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