Job Information
Robert Half SEO Specialist in Taylors, South Carolina
Description
Robert Half Marketing & Creative is looking for an SEO Specialist for one of our clients in Taylors, SC. This positions is a 100% remote contract to permanent opportunity!
Job Summary:
We are seeking a talented and experienced Digital Marketing Specialist with expertise in SEO, PPC, Analytics, Reporting, Content Optimization, and Salesforce CRM. The ideal candidate will be responsible for planning, implementing, and managing our digital marketing strategies to enhance our brand's visibility, attract potential customers, and drive online sales.
Key Responsibilities:
SEO Management:
Conduct keyword research to guide content teams.
Optimize website content, landing pages, and paid search copy.
Implement link-building strategies.
Monitor and report on search engine rankings and performance.
PPC Campaigns:
Develop and manage PPC campaigns across various platforms (Google Ads, Bing Ads, social media).
Perform ongoing keyword discovery, expansion, and optimization.
Analyze and optimize ad copy, landing pages, and bidding strategies.
Analytics and Reporting:
Use tools such as Google Analytics to monitor site traffic and user behavior.
Generate and analyze performance reports on a regular basis.
Provide actionable insights to improve campaign effectiveness and ROI.
Content Optimization:
Collaborate with content creators to ensure SEO best practices are followed.
Optimize existing content for improved performance and engagement.
Monitor and report on content performance metrics.
Salesforce CRM:
Utilize Salesforce CRM for campaign tracking and lead management.
Ensure seamless integration between marketing activities and Salesforce.
Generate reports and insights from Salesforce data to support marketing efforts.
General Digital Marketing:
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.
Collaborate with internal teams to create landing pages and optimize user experience.
Manage social media strategy and execution.
Requirements
Qualifications:
Experience:
3+ years of proven experience in digital marketing.
Strong understanding of SEO and PPC best practices.
Experience with web analytics tools (e.g., Google Analytics, SEMrush).
Proficiency in using Salesforce CRM.
Experience in content management and optimization.
Skills:
Excellent analytical and problem-solving abilities.
Strong project management and organizational skills.
Effective communication and teamwork skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Proficiency in marketing software and tools (e.g., Google Ads, Google Analytics, Salesforce).
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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