Robert Half Content Marketing Specialist in Temecula, California
Robert Half Direct has an excellent full-time opportunity for a Content Marketing Specialist to create persuasive marketing and sales collateral to support our client's content strategy and sales execution. This position with work with the demand generation and product marketing teams to develop messaging and content strategies for varying personas and use cases.
This position understands how to create, improve, and maintain content to grow our audience, drive demand and lead generation, drive engagement, and build relationships. The candidate needs to be prepared to pitch new ideas, project manage content development, and write everything from landing papers to white papers.
The ideal candidate will be a highly analytical thinker with an audience-first mindset, demonstrable creative writing skills, and ability to communicate effectively to a range of B2B segments. It is considered extremely valuable if the candidate is an expert in content optimization and brand consistency.
Work closely with the marketing team to conceive creative ideas that result in effective, breakthrough communication that converts prospects to clients
Act as a brand expert, editing and publishing content created across the marketing organization
Translate technical topics into creative deliverables, landing pages, web copy, email campaigns, ad campaigns, and brochures
Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members
Keep ahead of trends and providing proactive inspiration and recommendations
Completes special projects from time to time as required to facilitate the success of the Company
Builds all content leveraged in demand-generating campaigns
Deeply understand our audiences and what they need to become engaged and be successful
Identify, develop, and maintain a unique, consistent tone-of-voice for each audience
Develop, edit, and test messaging for these personas and use cases
3-5 years’ experience in content marketing or copywriting, preferably with a B2B company
Persuasive writing skills
Tech savvy with the ability to learn new software and systems quickly
Respond well to feedback and revisions
Must have a track record of conversions and understand metrics involved in click-throughs, conversions, etc...
Knowledge of Microsoft Office Applications
Knowledge of SEO optimization
Have deep understanding of platforms and social media best practices
Strong creative thinking skills and ability to think conceptually
Comfortable working independently with little direction under tight deadlines
Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
Proven ability to demonstrate brand voice
Strong attention to detail
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.