Robert Half Marketing Coordinator in Temecula, California
Robert Half Direct has an excellent opportunity for a Marketing Coordinator to join a software company. The Marketing Coordinator will coordinate and execute complex automated marketing programs that support data management, by leading workflow, scoring, and database integrity.
This position will seek to understand how effective campaigns generate interest in the company's products and services, and how repeated marketing touches will convert prospects to highly qualified marketing leads. The ideal candidate will accelerate in B2B value propositions through streamlining lead processes, technical functions and in-depth analysis of the content and deliverables.
The day-to-day execution of lead generation campaigns will include list building, segmentation analysis, browser and ISP testing, creative audit and testing, email publication scheduling, report building and other activities critical to the success of the company’s marketing and sales strategies.
We are seeking someone who possesses a hybrid of technical and soft skills, and is an adopter of leading content and enablement best practices. A big portion of the job is having the ability to process, analyze, and organize projects and campaigns to maximize production, results, and revenue.
Track and report on project results
Management of end-to-end detail of content briefing, execution, creation and publication
Coordinate testing of content, reporting, and distribution of both inbound and outbound marketing and sales enablement assets
P& L analysis on all marketing campaigns
Analyze ROI on marketing tactics and refine promotional plans on a continuous basis
Configures and deploys the technical aspects of all campaigns in conjunction with the marketing automation
2+ years’ experience in technology marketing management or project management
Proven marketing and project experience in commercial client/PC space, computer hardware, software, SaaS or other relevant technology field
Understands process implementation and has the technical experience to back it up
Strong analytical skills. Possess the ability to translate online behavior to lead generation and revenue
Strong interpersonal skills, cross-team collaboration approach, and open and honest communication and interaction
Proven effectiveness driving multi-stakeholder processes, working in cross-team programs
Bias towards action, strong problem-solving skills, and ability to take direction from others
Solid understanding of email fundamentals (CAN-SPAM compliance, deliverability, A/B split testing, etc.) and KPIs
Ability to translate technical product features into compelling marketing and sales value propositions
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.