Job Information
Robert Half Marketing Manager in Trevose, Pennsylvania
Description
Robert Half Marketing & Creative has a client seeking a Marketing Manager with retail apparel or related industry experience. This is an open-ended consulting opportunity that will be normal business hours (EST) per week.
You will provide support for both the product team (programs to reach current customers & new audiences) and general marketing (media, tradeshows, creative, campaign assessment, etc.). Must have proven experience working independently and the ability to navigate cross-functionally across business areas.
Responsibilities include:
Serve as a cross-functional liaison to aid other departments in development of marketing programs
Independent project management and leadership
Development of milestones and deliverables
-Identify and oversee Brand Growth Programs
Identify opportunities for growth
Tie customers to product and opportunities
-Research audience opportunities
Develop campaigns to reach the targeted, segmented audience
Creation of promotional pieces associated with the campaign
Identify and measure appropriate metrics for the campaign(s)
-Monitor program metrics
-Creation and monitoring of marketing campaigns designed to grow our wallet share and profit
Work closely with the Creative Team to create effective, efficient marketing plans and timelines
Identify key business growth opportunities
Research and present new marketing techniques
-Sales Team Interaction
Interaction and partnership with the sales team to develop and deliver tools to aid in the selling process
Aid in the development of sales training tools
Aid in the development of tradeshow marketing materials
Requirements
Qualifications
Bachelor’s degree required. MBA or Bachelor’s degree required.
5+ years’ experience required; background in product marketing, the promotional industry, apparel, print-on-demand or SAAS platforms preferred.
Familiarity with digital marketing channels and best practices including CRM, paid media, webinars, events and experiential marketing.
Strong communicator, able to convey actionable, data-driven insights to diverse internal and external audiences.
Highly analytical problem solver and strategic thinker with strong time management and project management skills
An exceptionally quick learner with a natural curiosity and the ability to grasp new concepts, simplify complexity and influence cross functional groups.
Experience with marketing automation platforms such as Klaviyo and HubSpot preferred
Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.)
Innovation starts with people.®
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