Job Information
Robert Half Director of Marketing in Washington, District Of Columbia
Description We are in the search for a Director of Marketing to join our team in the Financial Services industry, located in Washington, District of Columbia. In this role, you will be tasked with enhancing our multi-channel marketing strategy, managing our firm's online presence, and conducting thorough data analytics to increase marketing return on investment. This position offers a unique opportunity to work in a dynamic, collaborative environment where innovation and creativity are encouraged.
Responsibilities:
• Enhance and manage the firm's existing multi-channel marketing strategy
• Oversee the electronic distribution of monthly and quarterly newsletters
• Administer and develop the firm's website and social media presence
• Utilize CRM (Salesforce) to develop targeted analytics and reports to drive greater business development
• Utilize 3rd party marketing email provider software to execute campaigns and develop post-campaign analytics
• Coordinate sponsorships, speaking engagements, and registrations at conferences
• Administer invitations, registrations, and platform for webinars presented by firm professionals
• Draft and execute plans for proprietary symposiums or conferences hosted by the firm
• Manage and enhance the firm's suite of marketing-related collateral and templates
• Initiate and maintain contacts with applicable media outlets
• Conduct data analytics of marketing campaigns to track conversion metrics and refine business development efforts
• Identify other potential marketing opportunities or channels not currently practiced by the firm
• Engage with other members of the firm to produce marketing collateral
• Participate in strategy meetings to establish timelines and manage deliverables. Requirements • Candidate must have a minimum of 5 years of experience in a marketing role within the Financial Services industry
• Proficient in Content Management System (CMS) usage
• Extensive experience with Google Analytics and its application in marketing strategies
• Proven track record of designing and executing successful Email Campaigns
• Demonstrable experience in creating and managing Social Media Campaigns
• Excellent leadership and team management skills
• Strong written and verbal communication skills
• Ability to develop and implement strategic marketing plans
• Bachelor's degree in Marketing, Business, or related field preferred
• Proficiency in Microsoft Office Suite and other relevant software
• Strong analytical skills to evaluate marketing campaigns
• Ability to work under tight deadlines and manage multiple projects simultaneously
• Demonstrated understanding of the latest marketing trends and techniques
• Outstanding project management skills. Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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