Robert Half Corporation Jobs

Job Information

Robert Half Email Marketing Specialist in Washington, District Of Columbia

Description

We are seeking a detail-oriented and data-driven Email Marketing Analyst to support our team with email reporting, analysis, and digital asset management (DAM). Reporting directly to the marketing team lead, this role will involve managing workflows related to tagging in Bynder (DAM system), analyzing email campaign performance, and providing actionable insights to improve email marketing strategies. Training on Bynder will be provided, and MagnetMail expertise will be supported by a technical contact.

Key Responsibilities:

  • Digital Asset Management (DAM) Tagging:

  • Oversee and execute tagging projects within the Bynder DAM system to ensure accurate organization and retrieval of marketing assets.

  • Collaborate with stakeholders to establish and maintain a tagging structure for seamless digital asset management.

  • Email Reporting and Analysis:

  • Generate comprehensive email performance reports using Magnet Mail, highlighting key metrics such as open rates, click-through rates, and engagement trends.

  • Conduct year-over-year (YoY) and campaign-to-campaign analyses, including:

  • IPW 2024 vs. 2025 performance to date.

  • FOTM (Focus on the Month) 2024 vs. 2025 campaign performance.

  • Develop a 12-month performance report for the Industry Insider newsletter, including past performance insights to inform its transition to a members-only product.

  • Collaboration and Training:

  • Work closely with the marketing and membership engagement teams to interpret data and present recommendations for enhancing email marketing strategies.

  • Collaborate with technical contacts and receive training on Bynder and Magnet Mail systems as required.

  • Act as a resource for internal stakeholders seeking email performance data and insights.

  • Strategic Recommendations:

  • Use data-driven insights to suggest optimizations for future email campaigns and newsletter strategies.

  • Contribute to refining email workflows and tagging processes to enhance efficiency and campaign success.

    Requirements

Qualifications:

  • Proven experience in email marketing, reporting, and analytics, preferably with tools like MagnetMail.

  • Familiarity with DAM systems (Bynder experience preferred) and basic knowledge of tagging workflows.

  • Proficiency in analytics tools, such as Google Analytics, and advanced skills in Microsoft Excel.

  • Strong analytical and problem-solving skills with a keen eye for detail.

  • Excellent communication skills to present findings and recommendations effectively.

Skills & Competencies:

  • Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

  • Comfortable learning new systems and applying training to real-world tasks.

  • Proactive, collaborative, and eager to contribute to team success.

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

DirectEmployers