Robert Half Corporation Jobs

Job Information

Robert Half Digital Marketing Manager in WEST CHESTER, Pennsylvania

Description

Consumer Goods company near Exton, PA needs a Digital Marketing Manager with expertise in Google Ads PPC campaign management and SEO.

Perks

· Flexible work/life balance

· Outlined path of growth within company

· Employee recognition including growth/promotion potential

· Performance-based bonuses

· Professional development programs

· Certifications continuing education

· Fulfilling and Challenging Work

· Competitive pay - Generous PTO

· Mental Health Benefits - full benefits package

About Role

  • Develops, implements, and modifies a unified digital marketing strategy based on search engine research, monitoring, optimization, and analysis; drafts and distributes related documentation and materials.

  • Consistently meets key performance indicators (KPIs), project milestones, and other metrics, goals, and targets.

  • Oversees Google paid search campaigns including but not limited to bidding rules, ad and landing page optimizations, keyword / negative keyword expansion and display / video.

  • Manage budget, set up new branch locations, and get lead credits for Google Local Service

  • Test different ad creative, ad formats, audiences, etc. for optimal Facebook Ads performance.

  • Optimize performance on third party lead sites: Angi Leads, Angi, Yelp, etc.

  • Reviews, monitors, and reports on the overall performance of paid search KPIs: CTR, Cost/Conv, Impression share, etc.

  • Execute on SEO initiatives: link building, keyword research, etc.

  • Help generate online reviews

  • Track, report and analyze Google Analytics

  • Various daily, weekly, and monthly reporting

  • Perform lead attribution audits

  • Research and analysis of competitor online advertising

  • Maintains current knowledge of best practices and developments in digital marketing.

  • Works closely with Content Marketing Manager on needed content for campaign execution

  • Performs other related duties as assigned.

    Requirements

About You

  • Experienced managing Google Ads PPC campaigns including bidding, keyword strategy display and video

  • SEO experience including link building, keyword research and landing page optimization

  • KPI reporting and metrics for Paid and Organic Traffic

  • HubSpot a big plus but not required

PPC, PPC - Pay Per Click, PPC Campaigns, Moz SEO, Moz SEO, Off-Page Seo, On-Page SEO, SEO

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

DirectEmployers