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Robert Half International Product Content Strategist/Writer in WEST DES MOINES, Iowa


The Product Content Strategist/Writer is responsible for brainstorming, and transforming

ideas into words, to support the delivery of annuity product marketing campaigns,

writing, editing, or rewriting various external communication pieces (brochures,

postcards, letters, etc.) in a clear and easy to understand manner consistent with the

company’s brand.

Identify and create the narrative around each of our products that aids in understanding

Brainstorms and develops differentiating ideas, transforms these ideas into powerful

and effective written communications.

Collaborates with multiple teams to deliver high quality, accurate content that is

consistent with our brand guidelines.

Ensures full understanding of relevant insights and agent/employee segmentations

and targets that will lead to engaging and powerful communications; makes the most

of communications materials from a content perspective.

Gathers key business insights and applies strategic thinking to create short and long-

term vision for compelling and branded content.

Writes website content, emails, postcards, letters, brochures, and other agent/ NMO

communication pieces.

Writes brochures and other communications for existing or potential employees.

Writes brochures and other communications for contract holders.

Writes brochures, press releases, and other communication to the public.

Rewrites/updates existing brochures as necessary.

Partners with graphics designers to deliver outstanding communications.

Works with outside vendors for printing and other communication activities and

internal partners for various projects.

Performs other related work as assigned.

Bachelor’s degree (B.A.) from four-year College or university in journalism,

communications or related field of study; and four years of related experience; or

equivalent combination of education and/or experience.

Preferred knowledge of annuity principles and products

Requires knowledge of Microsoft Office programs as well as possess excellent written

communication skills.

Knowledge of AP writing style.

Strong ability to translate strategic ideas to verbal and written form and ability to

communicate brand.

Exceptional writing skills.

An effective collaborator who knows how to network and build effective relationships

across company departments.

Ability to read, analyzes, and interprets general business periodicals, professional

journals, technical procedures, or governmental regulations.

Ability to write reports, business correspondence, and procedure manuals.

Ability to effectively present information and respond to questions from groups.

Ability to respond to common inquiries or complaints from customers.

Requirements - Expertise in crafting, analyzing and fixing large-scale distributed systems

  • A reliable understanding of HTTP traffic, content delivery and caching

  • Working knowledge of clustered and virtual storage solutions

  • Network operating systems knowledge - as well as knowledge of programming or scripting language - is highly valued

  • Quality experience with Brand Strategy

  • Ad copywriting experience

  • Solid understanding of Content Creation

  • Practical knowledge of Brand Strategies

  • Proven knowledge of Creative Writing

  • Deep understanding of Content Creation

  • Well-founded grasp of Brand Marketing

  • Content Management System (CMS) experience

  • General familiarity with Consumer Marketing

  • Wide ranging experience with Content Strategies

  • Knowledge of Content Editing

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