Robert Half International Marketing Automation Specialist in Weston, Florida
The Creative Group is working with a fintech SaaS company in search of a Marketing Automation Specialist. This position is based on the East coast but is fully remote. Day-to-day activities include creating engaging customer journeys to drive client acquisition and retention and overseeing campaigns to increase conversions and engagement. The Marketing Automation Specialist will deliver strategy and executions for customer touchpoints throughout the entire product marketing lifecycle. This is a highly collaborative role, interfacing with the marketing team to increase brand awareness, acquisition, and engage customers utilizing B2B and/or eCommerce strategies, and is a key player in the creation and implementation of an innovative product marketing program.
Manage and execute email communications, SMS marketing, push notifications, in-app messaging and more
Collaborate on campaign deliverables with team members to develop a seamless customer experience
Write copy for email campaigns and assist with creative direction
Report on campaign performance, aggregating data and develop reports
Develop new and creative strategies focused on driving client conversions, deeper customer engagement and product affinity
Oversee audience list segmentation and targeting for multiple channels
Maintain a rigorous testing cadence, developing tests for both mobile and desktop
Write or edit HTML/CSS as needed and implement personalization scripting language in campaigns
Bachelor's Degree preferably in marketing, business, or related field
3+ years of experience including responsibility for the execution of growth, retention or other strategic marketing programs
3+ years of experience with marketing automation platforms and/or email service providers
Experience with Google Analytics or other reporting tools
In-depth knowledge of latest trends and best practices in email, mobile and push marketing and measurement
Understanding of HTML/CSS and personalization scripting languages, i.e. Liquid
Understand the relationship between our CDP, marketing automation platform, and messaging integration within company application and site
Copywriting experience required
Experience in B2B, fintech, product-driven and/or eCommerce strongly preferred.
If interested, please contact Roderick Gurrola (contact information in LinkedIn profile).
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
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