Job Information
Robert Half Marketing Analyst in Wilkes Barre, Pennsylvania
Description
We are offering an exciting opportunity for a Marketing Analyst! As a Marketing Analyst, you will leverage your skills in Google Analytics, SQL, Tableau, and Python to analyze and interpret complex data, optimizing our marketing campaigns. This role is responsible to support sales enablement and lead generation.
Responsibilities:
• Leverage tools like Google Analytics, SQL, and Tableau to analyze marketing data and generate actionable insights.
• Develop and implement SEO and PPC strategies to increase website visibility and traffic.
• Utilize Python to automate data collection and analysis processes.
• Utilize social media platforms such as Facebook Insights, LinkedIn, among others, to analyze and improve social media marketing strategies.
• Design and execute digital marketing campaigns, monitoring their performance and making necessary adjustments to maximize their effectiveness.
• Use CRM tools to maintain accurate customer records and improve customer relationship management practices.
• Conduct competitor analysis to identify market trends and opportunities.
• Participate in budget processes and campaign planning, ensuring our marketing efforts are financially sustainable.
• Maintain strong communication within the team to ensure marketing strategies align with overall company objectives.
Requirements
• 3+ years of experience, Bachelor's degree required
• Expertise in Google AdWords for efficient online advertising
• Proficiency in Google Analytics for website traffic analysis
• Strong analytical skills to interpret complex data and derive insights
• Experience in campaign planning and execution
• Excellent communication skills, both written and verbal
• Ability to perform competitor analysis to inform marketing strategies
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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