Robert Half Marketing / Creative - Specialized Support in WILTON, Connecticut
Description Robert Half is looking to place an experienced, knowledgeable Digital Marketing Specialist with our client. We need a professional who can expertly navigate the ins and outs of marketing strategy, analysis and campaign execution, all while keeping tight control of the bottom line.A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. Do you have strong decision-making and interpersonal skills and a detail-oriented approach? Then we want to hear from you!Responsibilities include planning and implementing digital initiatives that support the sales and marketing strategies of our client. The Marketing Manager will support you in overseeing the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media.
Create and implement digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation
Help with other project tasks related to print, direct mail and data management as needed
Ensure the company's customers and partners are engaging with content
Develop creative landing pages, blog posts and SEO in order to improve the company's website
Take advantage of educational opportunities and read trade publications in order to increase job knowledge
Engage with technology and creative vendor partners to meet expectations on brand compliance, deadlines and budget
Seek out ways to improve spend and performance of paid digital campaigns
Maintain project timeline and status and communicate updates regularly for digital projects
Work with executive leadership to identify trends and insights, and share thought leadership
Track digital marketing campaigns and prepare reports
Own and improve the social media presence of the company
Aid in updating the online customer portal to improve user experience Requirements - Strong communication and collaboration skills
- Background in Content Management System (CMS) & Digital Marketing System (DMS)
Experience in enhancing the frontline customer journey, driving traffic to a company's main site
Well-informed in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
Vendor management experience
Knowledgeable in maintaining digital brand consistency and managing strategic multichannel marketing
A healthy mix of skill and initiative
- Has a successful performance record in developing digital brands with strong ROI Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.
Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.